3 Keys To Digital Marketing That You Should Consider For Your Health Center
Digital marketing is a powerful tool for most companies in the world and the Health sector is not outside their reach. If you apply its functions well, in a short time you will see positive results that will directly impact your schedule.
We invite you to know these brief tips that go from creating a good website, to working your database of patients. Now, here are some of the best key factors that you must consider to get success in digital marketing in healthcare sector.
1. Simple, fast, and informative.
Develop a site that is responsive, that is, that can be viewed quickly on different platforms such as cell phones or Tablets; consider that the optimal loading time for a website is 3 seconds. Also make sure that its development, whether in WordPress or HTML5, includes the incorporation of keywords so that you can improve your SEO positioning.
In reality, the patient enters the website to find out if the specialist they require attends the health center, finds out what agreements the center maintains, generates an online agenda, or call the phone directly indicated.
Therefore, make sure that the presentation of the medical team is attractive and that it invites the next step, which is the agenda. We do not recommend placing a news section, since many times these are not updated and remain for several weeks or months in the view of your patients, leaving a sign of little concern for this showcase.
If you have the possibility of incorporating short videos or health medical animated explainers, where the patient can see tips on how to prevent some pathologies or explain what certain diseases treat about or can explain your services/specialty, it would be very helpful and improve the time your patients stay on your website through content from interest and audiovisual.
Finally, ask your web provider to incorporate a Google Analytics code, so that you can monitor your website traffic, it is a free tool that will provide you with relevant information in real-time.
2. The medical agenda must now be web
Computer science and medicine have been related for several decades and the electronic medical agenda is one of the icons of that relationship; however, today we see that many clinics have had to ask their medical web design agency to generate a web module that allows patients to know the time availability of professionals in real-time and to reserve an hour from the comfort of their phone or computer.
The "web agenda" is here to stay and there are many providers that in recent years have been able to innovate and facilitate this system to medium and small providers, even for doctors who only need for their private consultation.
3. Facebook and Instagram
Social networks are a very helpful tool to publicize your health center and the services available; use them to deliver relevant content to your patients and ideally in an audiovisual way.
Focus Facebook and Instagram advertising on your sector and be systematic when publishing information, that is, do not let many days go by without publishing a relevant topic.
As you may already know, health topics are quite cyclical during the year and vary according to the season (winter, autumn, spring, or summer), so it is important that you publish contingent and daily topics that serve to educate your community of followers.
4. Open communication channels
There is nothing more unpleasant for the patient than to call repeatedly and no one answers the phone and despite all the technological advances, this medium continues to be the main channel for scheduling a medical time or making a specific consultation.
But there are other platforms that support telephone management and you already know them for sure: WhatsApp, Messenger (Facebook), web chat (incorporated into your site), and your web agenda.
We recommend that you keep as many channels open to respond to patients who wish to communicate with the health center, either via digital or telephone and when the telephone is not enough (which can be a happy problem). You can replace the typical sound of the "waiting tone" with a voice message where the patient is told that he can also communicate via WhatsApp (the number is given) and that he can also schedule his time via the web.
The important thing is to always give an answer, that will surely make a difference between your center and the clinic or hospital that you have as a neighbor.
